BEST FOOT FORWARD: Giving back is a part of Toms’ ethos, but on Tuesday, the brand will take things a step further with its annual One Day Without Shoes initiative.
The brand, which celebrates its 10-year anniversary this year, is encouraging social media users to take a picture of their bare feet or their Toms and tag the photo with a #withoutshoes hashtag. Every photo taken will count toward giving up to 100,000 new pairs of shoes to children in 10 countries.
“With One Day Without Shoes, we want to bring the Toms community together to raise awareness for the millions of children around the world that grow up without shoes,” said Blake Mycoskie, Toms’ founder. “It’s important for us to come together with a shared goal, and continue to create exposure for the children in need. It’s inspiring to see so many people around the globe get involved and share the message.”