Toni Hacker, who in 2005 founded the accessories brand Hayden-Harnett with her husband, Ben Harnett, before exiting the label last summer, has a new project up her sleeve: Thacker.
Available exclusively through the brand’s own e-commerce site, thackernyc.com, Thacker is a new women’s clothing line built on mix-and-match essentials. “It offers women a solid wardrobe of updated classics with modern edge that travel with ease, are made from great materials and flatter a range of body types,” Hacker explained, aiming to recreate “the pieces that, as a busy woman, I found myself reaching for every day.”
Hacker ultimately sees the label — which she described as “the hardest-working 10 percent of your closet that you will reach for daily” — as fitting seamlessly into women’s busy lives. Ditto to the company’s direct-to-consumer business model, which she found successful with her former brand, Hayden-Harnett. “Women are searching for ageless, elevated essentials that are flattering, comfortable and stylish. You can literally throw the key pieces from the collection into your suitcase… This is a collection for women of all ages, skinny or curvy,” she said.
Thacker’s debut fall lineup offers simple tees and tanks, starting at $48, in addition to other elevated basics for streamlining a wardrobe: think boyfriend blazers, denim trousers and leggings in microsuede and faux leather. Outerwear includes metallic motorcycle jackets and faux fur and shearling coats ranging from $218 to $698. Hacker’s leather and suede clutches, totes, saddle and bucket bags and backpacks range from $108 to $398.
She also collaborated with New York-based accessories label Modern Vice to develop a footwear offering — which includes smoking loafers, slides and ankle boots under $400 — and Amy Shepsman of Flaca Jewelry on a tight collection of rings, earrings and bangles in brass and sterling silver.