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LA DULCE VITA: Too Faced Cosmetics has tapped Dulce Candy Ruiz to be its first ever YouTube ambassador for their hero product, Better Than Sex Mascara. “Dulce empowers women everyday through her work, instilling confidence and knowledge through her tutorials, reviews and advice,” said Jerrod Blandino, cofounder and creative director of Too Faced Cosmetics. “That’s exactly in line with the Too Faced philosophy, to empower women through makeup and “own your pretty.”

Starting Tuesday, Tejeda, 27, will provide video content to over 1.6 million subscribers on her YouTube channel, DulceCandy87.

“I’ve loved Better Than Sex Mascara since it launched,” said Tejeda. “As part of my ambassadorship I’ll be working on video and social content, a training video for Sephora employees, a personal appearance at Sephora South Coast Plaza in July and special giveaways for my followers.”

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