TOPSHOP TIDINGS: Kate Bosworth is the mystery songstress in Topshop’s first Christmas movie, which will be unveiled today. Bosworth sings a soulful adaptation of “Winter Wonderland,” dressed in a sparkling, custom-made Topshop evening dress that she designed together with the in-house team.
“This project brings together two important aspects of my life: cinema and fashion,” said Bosworth. “I have always been a fan of the Topshop brand, and it has been an honor to work with Sir Phillip [Green] and the team. I hope everyone enjoys watching it as much as we did making it.”
This story first appeared in the December 4, 2012 issue of WWD. Subscribe Today.
The short film, which shows the American actress performing on a stage in a theater, has been directed by the Hollywood film director Michael Polish — who also happens to be Bosworth’s fiancé — and is inspired by Michelle Pfeiffer’s famous scene in “The Fabulous Baker Boys.”
The makeup used in the film will be available to order immediately on topshop.com. The dress and shoes will be sold as special, made-to-order items on topshop.com in conjunction with the opening of the Los Angeles store in February.
The store plans to make the track available through iTunes, and viewers will also be able to download previous movies starring Bosworth, “The Fabulous Baker Boys” and films directed by Polish.
The film is part of a full campaign that will run across all social media platforms, digital advertising, topshop.com, cinemas, billboards, giant screens installed in Topshop flagships and interactive audio windows globally.