Denim is going upscale at Topshop. In August, the retailer will launch a premium denim area at its Oxford Circus flagship in London. The space, housed within Topshop’s vast denim section in the store, will carry brands including Dittos, Radcliffe Denim, Sass & Bide, J Brand and My Lovely Jean. In addition, the retailer will also launch limited edition denim capsule collections designed with brands including Sass & Bide, Dittos and J Brand during the fall season. And during London Fashion Week, Topshop will open a pop-up denim clinic at its Oxford Circus store, with designers on hand to advise customers about denim fits and styles

This story first appeared in the July 10, 2008 issue of WWD. Subscribe Today.

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