CONFIDENCE BOOST: Lingerie brand Triumph worked with experts from the fields of psychology, life coaching and broadcast journalism as part of a Europe-wide study on female confidence, with the aim of highlighting the cultural forces affecting women and body image today.
More than 6,000 women aged between 18 and 50 were surveyed in order to produce the Triumph Female Confidence Report 2016. The study revealed that women between the ages of 30 to 40, experience stability and positive changes in terms of their professional and personal lives, while their relationships with their bodies remain static.
Factors such as the pressure for vitality, fertility and today’s youth-focused visual culture contribute to a decline in confidence in the group tested.
The future is bright: Research revealed emerging cultural trends that are beginning to offset social pressures that damage women’s body confidence. The report said the fashion industry is slowly opening to more diverse body types and toward valuing women “in their context.”
The report also noted a shift to an “empathetic, mindful era” that encourages women to adopt a more accepting attitude about themselves and those around them. “They are stepping away from the tyranny of perfection, self-denial and punitive gym regimes and are instead adopting little achievable tricks to improve self-confidence,” the report said.
The report also said there is a “pushback to screen-based living” that sees women reconnecting with their bodies from the inside, rather than how they are judged from the outside.”