Trussardi Group signed a five-year worldwide licensing agreement with Brave Kid for the production and distribution of the Trussardi Junior line. Brave Kid is a company owned by Renzo Rosso’s OTB, which is focused on children’s apparel and accessories.
“We are very pleased with this new agreement,” said Tomaso Trussardi, chief executive officer of the namesake label. “Brave Kid is the ideal partner to best translate the Trussardi values in the kids’ wear line, which is very important for us because it is a natural extension of our lifestyle,” he concluded.
“It is an honor for us to add Trussardi Junior to our portfolio of brands,” echoed Brave Kid’s ceo Germano Ferraro. “Thanks to its characteristics, this brand perfectly fits with Brave Kid and allows us to further strengthen our leading position in the children’s wear segment worldwide,” Ferraro said.
The partnership will launch with the fall 2017 collection. Designed for boys and girls aged 4 to 14, the line’s aesthetic will be inspired by adult’s apparel and will feature signature Trussardi elements, like the greyhound, floral prints and allover logos introduced in colorful graphic motifs. A series of coordinated accessories will flank the clothing offerings.