There is no shortage of T-shirt brands in or about to enter the market. Monogram aims to stand out from the crowd with its graphic designs.
The brand, started by Jeff Halmos and Lisa Mayock, struck a deal with Man Repeller blogger Leandra Medine on the company’s first collaboration. The two T-shirts, priced at $65 each, feature a fruitcake on one and a fork and knife on the other with the reference points for the designs being the Man Repeller site and Seventies food photography. The fork and knife design specifically references Medine’s fan base and the idea of her followers devouring her content.
The shirts are sold on the Monogram online store, monogramstudio.com, as well as the Man Repeller pop-up at the Canal Street Market in Manhattan.
“We’ve been fans of [Medine’s] blog for a long time,” Mayock said. “The things that are really important to us are a sense of humor, colorful, leading with your personality, dressing in a way that feels fun and not forced — and Leandra is definitely all of those things and more.”
The company previously worked with Medine when she used some of its shirts for her Man Repeller site.
“We started this brand to help inspire women to lead with their personality…and a graphic T-shirt is such a literal, straightforward way to do that,” Mayock said. “It’s basically a billboard, so we think that what we make lends itself particularly well to collaborations.”
The company is in talks with additional people and organizations about potential collaborations for the future.
“It’s not going to be something [where] we’re going to be releasing a collaboration a month,” Halmos said. “We don’t want to turn it into a whole giant section on our site that’s only collaborations, so it’s just a matter of finding the right company or person that aligns with what we’re doing.”
Monogram is set to release additional T-shirt shapes in the next few months, along with new graphics.