Tula is continuing its mission of body positivity and empowerment through a new social media campaign.
The probiotic-based skin-care brand is launching a 30-day challenge to encourage followers to take small actions to improve their own self-confidence. Tula is continuing its relationship with body positivity influencer Mik Zazon for the campaign.
“I was actually a health and weight-loss coach and behind the scenes on social media, I was struggling with multiple eating disorders, depression and anxiety,” Zazon said. “It all came to the surface and I realized I couldn’t do it anymore. I dropped all of my sponsorships and had no income and I decided instead to take people on this journey of recovery for me, and Tula was one of the first brands to reach out to me during that whole process.”
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I used to hear my acne scars speak to me when I would wear more revealing shirts. Every time I would pass by someone my skin would say, “Mik, they are looking at you. They think you are disgusting. Cover me up. I want to hide.” It’s taken a decade for me to fully embrace the skin I’m in. And it didn’t take me ignoring my scars… It took speaking to them kindly and saying, “Hey you. I hear you. I hear you are scared. And that’s okay. It’s their problem if they don’t see you for who you are. Who you are is not your body.” Even on my low days, I spoke to them with patience. And I think that’s how we begin to understand that loving our bodies is not dieting, being a certain weight, having airbrushed skin, and being “perfect”. #embracingmyskin came from within, and doing the heart work. #normalizenormalbodies
Together, Tula and Zazon launched #EmbracingMySkin, which Zazon uses as a way to chronicle her journey with cystic acne, showing her followers that confidence doesn’t come from outward appearances.
Tula’s 30-day challenge is an extension of this, with Zazon planning to post many makeup-free selfies and videos of her dancing on her Instagram account over the next month. Each daily challenge will focus on mindfulness, self-care, wellness and nutrition such as reflecting on accomplishments, going out to eat by yourself and trying out a new workout.
The skin-care brand will also be partnering with other brands like Amika, Sunday Forever and Shadow Box, and other influencers, including Marie World, Kendra Austin and Becca Ashmon, among others, for the month-long campaign.
“When you begin to realize you are so much more than your body, you realize it doesn’t matter what your skin looks like,” Zazon continued. “You can become friends with those inner thoughts and your inner critic and you can start to walk outside without makeup on and look people in the eye and if they judge you, it’s their problem and has nothing to do with you.”
Tula’s campaign also coincides with the launch of two new products as part of it’s acne collection: Keep it Clear Acne Foam Cleanser ($34) and Go Away Spot Treatment ($20).
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Our best-selling Acne Gel just got 2 NEW best friends 😱INTRODUCING — ✨Keep It Clear Acne Foam Cleanser ✨Go Away Spot Treatment When used together, these targeted products help fight and prevent acne, calm the appearance of redness & irritation, and fade the look of past blemish marks. Effective yet gentle, this kit leaves skin looking healthy & glowing. Want to learn all about these new additions? Head to our IG Stories for more details! #EmbracingMySkin
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