TURNING TO TODD: Gap has teamed with men’s wear designer Todd Snyder for its latest pop-up shop.

Snyder, an alumni of Gap and J. Crew, helped with the installation and curation of the temporary shop on Fifth Avenue and 54th Street in New York, which offers the summer collection of Gap + Threadless. Threadless is a Chicago-based company that works with emerging artists to produce unique T-shirt designs.

This story first appeared in the June 5, 2012 issue of WWD. Subscribe Today.

“I presented the idea to Gap,” said Snyder, noting that his motivation was to publicize the work of talented but little-known artists. “Art doesn’t get the attention it needs,” he said. “But this brings their art to life.”

Threadless works with more than 200,000 artists who submit more than 300 designs a day to the site, Snyder said. Each week, Threadless prints the top six to eight designs — those voted highest among its followers — on T-shirts and other products. It has been working with Gap for two seasons. 

The shop will remain in place through June 30, and on Thursday, Threadless will host an event there featuring several of the artists and its chief executive officer, Tom Ryan. The shop features 16 men’s and 10 women’s designs that retail for $29.95. Top sellers so far include The Neopolitan and Music Makes Me Happy for women and Soundwaves and Baldie for men. The offering includes toddler and baby pieces for the first time as well.

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