The “Kill Bill” star will represent Jimmy Choo, one of three partners for the store’s dream-themed holiday windows alongside David Yurman and Bonpoint. She is set to attend the ceremony alongside Printemps chief executive officer Paolo de Cesare.
Thurman is the latest in a long line of celebrities to appear at Printemps for the holiday kick-off. Last year, the windows were inaugurated by Kate Winslet, a brand ambassador for both Lancôme and Longines. Gwyneth Paltrow, Marion Cotillard and Vanessa Paradis have also done the honors.
Jimmy Choo, David Yurman and Bonpoint will help Printemps create the sets and puppets for its 11 holiday windows. The storyline involves two children that sneak into the department store at night and discover a series of fantasy scenes.
Dolls depicting Sybil and David Yurman as a painter and sculptor, respectively, will lead the Magic Stones band, whose members include a squirrel, an owl, a rabbit and a fox. Jimmy Choo’s puppets, dubbed Choochoogirls, wear high-fashion looks. Bonpoint’s heroine, Cerise, is made by German doll-making workshop Käthe Kruse using organic fabrics.
Store animations are to include a David Yurman pop-up store selling jewelry including the New York-based brand’s Cable bracelet. Bonpoint will take over the atrium with a space featuring products designed exclusively for the store, including an Advent calendar, dolls, stationery and candles.
This year’s offer of exclusive holiday-themed products ranges from Christmas-tree decorations made of cork that retail for 3.50 euros, or $3.82 at current exchange rates, to a Keim bicycle with a carved white ash wood frame costing 37,400 euros, or $40,825.
Printemps said setting up the windows takes around 650 hours over three weeks. Its team of puppet masters uses around 8 miles of fishing line to suspend more than 70 puppets, and the facade will feature 90,000 LED lights.