Lemaire designers Christophe Lemaire and Sarah-Linh Tran declared themselves flattered that Tadashi Yanai, chairman, president and chief executive officer of Uniqlo parent Fast Retailing Co. Ltd., agreed to use the typeface of their recently redesigned logo.
“It proves, I think, that there is a real synergy, a common desire [to work together] and a common respect also. We really admire what he does with Uniqlo,” Lemaire told WWD.
“There is something very generic about it, the idea of basics, but in the noble sense of the word, and at the same time quite a remarkable commitment to quality. Uniqlo is not fast fashion. It’s not disposable. It’s made for all,” he added.
The partners also provided a teaser on the men’s and women’s collection, due to go on sale in Uniqlo stores and online next fall. “Sophisticated yet accessible, it offers a timeless and focused color palette of greens, navies, whites and reds,” they said.