UNIQLO’S CLASSICAL TUNE: Uniqlo will sponsor the New York Philharmonic’s 2014-15 season of Young People’s Concerts and Young People’s Concerts for Schools. The retailer’s involvement will extend to dressing the musicians for all Young People’s Concerts; the clothing will be color-coded with each orchestral section assigned a shade. Uniqlo will also sponsor origami-making sessions, with its staff volunteering to work with children during preconcert activities.

Uniqlo and the Philharmonic will donate tickets for the Nov. 15 concert to the New York City Department of Homeless Services. The retailer will also conduct at Avery Fisher Hall a clothing drive for city homeless shelters. An in-store performance by the Philharmonic’s brass ensemble is planned for Uniqlo’s Fifth Avenue flagship in December.

This story first appeared in the November 5, 2014 issue of WWD.  Subscribe Today.

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