After David Lynch directed a trio of dancing models for fragrance Gucci by Gucci’s advertising campaign, the fashion house is said to have signed actor James Franco for its new men’s scent, slated to launch in the fall.

Franco, 29, who starred in the Spiderman films, is expected to front the campaign for the men’s fragrance version of Gucci by Gucci, the first men’s scent overseen by Gucci creative director Frida Giannini.

load comments
blog comments powered by Disqus