GREEN MACHINE: It turns out, Valentino isn’t red so much as it is green: Greenpeace Italy has released a new ranking of high-end French and Italian fashion brands, rating them on their dedication to environmentally friendly policies, and Italy’s Valentino Fashion Group topped the chart for its eco ethics. The group includes Valentino, founded by Valentino Garavani and currently under the creative direction of Maria Grazia Chiuri and Pierpaolo Piccioli.

Greenpeace’s Fashion Duel gives brands a score based on three key supply chain areas: leather, pulp and paper, and toxic water pollution — a major issue in the textile industry worldwide.

According to a company statement, the Valentino Fashion Group will eliminate discharges “of all hazardous chemicals from the whole lifecycle and all production procedures that are associated with the making and using of all products the Valentino Fashion Group produces and / or sells by 01 January 2020.

“We recognize that to achieve this goal, mechanisms for disclosure and transparency about the hazardous chemicals used in our global supply chains are important and necessary,” the company said. The group has also agreed to a zero deforestation policy on leather and packaging procurement.

Other luxury labels, such as Dolce & Gabbana, Chanel, Hermès, Prada, Alberta Ferretti and Trussardi did not provide Greenpeace with any information for the survey and were considered to have failed. Giorgio Armani, Dior, Gucci, Louis Vuitton, Ermenegildo Zegna, Versace and Salvatore Ferragamo received “poor” ratings for their current practices, while Roberto Cavalli received an “unsatisfactory” grade.

“Since the launch of Greenpeace’s Detox campaign in 2011, 15 major fashion brands have already committed to eliminating all releases of hazardous chemicals along their supply chain and products,” said Chiara Campione, Fashion Duel project leader at Greenpeace Italy. “If these major companies, and today Valentino, have taken the step, why should we expect less from all fashion luxury brands?”

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