VALUE CHAIN: Ballantyne has tapped Roberto Menichetti as its new creative director.

Perhaps best known for his stint at Burberry, where he was creative director from 1998 to 2001, Menichetti has also designed for brands including Guy Laroche, Jil Sander and Céline. At Ballantyne, he is to oversee men’s and women’s collections.

This story first appeared in the June 25, 2013 issue of WWD. Subscribe Today.

“When you work for brands, the most important thing is to give value to the products,” Menichetti said. “Ballantyne has a strong heritage, and my goal is to take the brand’s real value and make it contemporary.”

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