VAN CLEEF & ARPELS’ FAIRY TALE: Van Cleef & Arpels’ holiday windows are what fairy tales are made of — literally. Today, the jewelry house will unveil its holiday windows at the brand’s Fifth Avenue flagship store, with its Peau d’Âne high jewelry collection at the center of the display. The holiday windows will mark the U.S. debut of the collection, which originally launched in France this summer. The name, Peau d’Âne, is the title of the fairy tale, written by Charles Perrault, from which the collection finds its inspiration. “It’s a love story, and you have all the elements of a true fairy tale — a princess, a castle, et cetera,” chief executive of the Americas Alain Bernard said of the tale. “We love to tell a story through our high jewelry collection, and this was a way to retell the reoccurring themes of Van Cleef & Arpels, which is nature, couture and, of course, romance.”
To re-create these themes for the Fifth Avenue windows, Bernard called upon artist Douglas Little, who has worked with the brand in the past. “We wanted the windows to feel as though you are reading a book, and as you walk down 57th Street and turn onto Fifth Avenue, you’re turning the pages,” he said. Little began working on the display in July. “This year, I worked with people that are [in] stop animation and the film industry because I wanted to bring that level of detail,” he said. “They are very microscopic, hyperrealistic worlds that we’ve created.”
This story first appeared in the November 6, 2014 issue of WWD. Subscribe Today.