LONDON – Five months after taking a majority stake its Belgian competitor Vente-Exclusive.com, Vente-Privée.com has hit the acquisitions trail once again with the purchase of two Spanish and Swiss rivals.
The French flash sales pioneer has purchased outright the Spanish company Privalia, founded in 2006 by Lucas Carne and Jose Manuel Villanueva, and taken a majority stake in Switzerland’s Eboutic.ch, which was cofounded in 2007 by Arthur Dauchez and Laure de Gennes.
Jacques-Antoine Granjon, founder, president and chief executive officer of Vente-Privee.com, said the acquisitions formed part of the long-term vision for the company.
“This new expansion reflects our continued active approach to our European deployment, which began in 2015 with the majority stake in the Belgian company Vente-Exclusive.com.
“We are very respectful of the work done by the founders and leaders of these sites, and are very pleased to have their support and expertise in the pursuit of our common European adventure,” added Granjon, who founded Vente-Privée in 2001.
He noted that Privalia has expanded from Spain into Italy, Brazil and Mexico, and said the founders will be joining the management team of Vente-Privée. The founders of Eboutic.ch will remain minority shareholders in their company, along with Maus Frères.
Both the Spanish and Swiss sites will continue to operate under their own names and Granjon said the consumer experience would be tailored to each market, while back-office services and expertise would be shared among the companies.
In a statement, Vente-Privée cited “an increasingly competitive market with more and more specialized offline and online players.”
Vente-Privée partners with more than 2,600 brands in sectors including ready-to-wear, with brands including Alexander McQueen, Marni, Joseph and Melissa Odabash, fashion accessories, homewares, toys, sports equipment, electronics, fine food, wine, theater tickets and holidays, logging a turnover of 2 billion euros, or $2.29 billion, in 2015.
In September, Vente-Privée appointed Charles-Hubert de Chaudenay as general director as it expands into new markets.
A former commando paratrooper in an elite corps of the French army, de Chaudenay, 48, had been on Vente-Privée’s board since 2008. Having started his career as a salesman for cosmetics firm Sisley, he moved into financial jobs with senior positions at Crédit Suisse First Boston and Crédit Agricole.