CHOU’S CHOICE: Could Thakoon be the designer that Veronica and Vivian Chou are zeroing in on? According to sources, the Chou sisters are seriously talking with Thakoon about developing his brand into an online fast-fashion powerhouse in Hong Kong with designer level price points and quality.

Thakoon Panichgul was on a family holiday in Thailand and couldn’t be reached for comment Wednesday. His business partner and chief executive officer Maria Borromeo, said, “We have spoken to Silas [Chou] and Vivian about her business plan, and it’s our understanding they are in multiple discussions with other designers.” She said there is nothing to report at this time. Chou officials couldn’t be reached for comment.

This story first appeared in the March 26, 2015 issue of WWD. Subscribe Today.

The Chous are the daughters of Hong Kong mogul Silas Chou, ceo of the family business Novel Holdings, and former investor in Tommy Hilfiger and Michael Kors. It was reported last week that the Chous are casting a wide net and talking to many designers, but sources said Thakoon could be their top choice.

Born in Thailand and raised in Omaha, Panichgul presented his first ready-to-wear collection in New York in September 2004, having spent four years as a writer and editor at Harper’s Bazaar before enrolling at Parsons The New School of Design (after graduating from Boston University in 1997). In 2006, Thakoon was one of three recipients of the Vogue/CFDA Fashion Fund and was nominated by the CFDA for the Swarovski Award for Best Emerging Womenswear Designer. Thakoon has developed a cult following for his romantic, feminine designs, which have been worn by First Lady Michelle Obama, who wore a Thakoon floral dress on the evening President Obama accepted the 2008 Democratic nomination. Panichgul also designed a limited-edition clothing line at Target in 2009.

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