TAKE YOUR SHOT: Versace launched a competition called “7 bags for 7 cities” on Thursday, asking participants to help customize limited editions of the brand’s Palazzo Empire bag model, taking inspiration from seven cities around the world.
To join in on the opportunity, participants have to photograph an iconic building or unique moment in their respective cities — Beijing, Hong Kong, Milan, New York, Paris, São Paulo and Tokyo — and submit the image on the contest’s Web site palazzoempire.versace.com by May 16.
The brand’s design team will then pick one standout image from each city, which will be used to create seven personalized Palazzo Empire bags that are limited to ten pieces each and will be sold in Versace stores in the seven cities. The seven chosen contestants with the winning submission will win a trip to Milan in September and attend the Versace women’s fashion show for spring 2017.
Current uploads to the Web site include multiple shots of the Eiffel tower in Paris, the Statue of Liberty and the Empire State Building in New York and a view of Milan’s Piazza Duomo.