Versace on Wednesday launched a contest dedicated to its Greca Stars aviator sunglasses.
Until May 15, the brand’s fans will have the chance to win a pair by participating in the contest in two different ways.
They can either take a selfie with the Greca Stars in selected Versace boutiques worldwide and then post it online with the #VERSACESELFIE tag, or they can check the brand’s @VersaceHomeWW, @DVHomeMilan and @VersaceBoutiques to spot a selfie of Donatella Versace sporting the sunglasses.
The winners, who will be selected by the company, will receive a pair of the sunglasses, trimmed with Swarovski crystals and embellished with Versace’s signature Greek frieze.
This initiative follows last March’s launch of the 7 Bags for 7 Cities contest, which asked participants to help customize the Versace Palazzo Empire bag.