RETHINKING FASHION: Maja Weiss, who works with the Vetements collective on leather production, will be exhibiting a new project as part of the Copenhagen International Fashion Fair, which takes place Aug. 10 to 12.

Bringing together a distinct set of references, ranging from subculture to art movements and the dichotomies between the East and the West, Weiss will create the “Second Fashion Cycle,” an installation that will be on display at the three-day fair.

The project aims to move away from the traditional fashion cycle, which so many designers and brands have questioned in the past year. Weiss will construct a series of garments following the process of their creation from beginning to end. The aim is to highlight elements of the textile industry that are normally disregarded, such as recycling and functionality.

Vetements’ success story in the two short years since their launch in 2014, and the impact of their questioning of the fashion world, has been undeniable, so we look forward to present Maja’s universe at CIFF through this special project,” said Kristian W. Andersen, fashion and design director at CIFF.

Weiss, who met the Paris-based label’s founder Demna Gvasalia while studying at the Royal Academy of Fine Arts in Antwerp, joined the Vetements design collective, after modelling in its spring-summer 2015 show. Born in former Yugoslavia, she studied fashion and textile design at the University of Ljubljana before continuing her studies in Antwerp, and also worked for other start-up brands such as Y/Project and Bruno Pieters, following her graduation in 2010.

“I’m looking forward to being part of yet another talented international team of people and presenting this project that is full of diversity and complexity on so many different levels,” Weiss said.

Similar to the concept of Weiss’ upcoming project, Vetements has been among the brands to shake up the traditional fashion calendar, presenting its spring men’s and women’s collections together during Paris Couture Week, last month. Gvasalia and his team enlisted 18 bands, from Manolo Blahnik, Church’s and Brioni to Levi’s and Mackintosh, to collaborate on the collection.

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