A rendering for Vhernier's New York store.

UPTOWN PURSUIT: Italian fine jewelry brand Vhernier will open a New York outpost on Madison Avenue in May. The boutique will be the label’s first store in New York and its third in the United States. The brand presently operates stores in Beverly Hills and Miami. Located at 783 Madison Avenue, the store will carry women’s jewelry and a limited selection of products for men.

The space measures 2,600 square feet and will include a VIP room — a growing trend among jewelry retailers.

Vhernier president Carlo Traglio said: “Due to our success and growth in the past year we have decided to open a third boutique in the most dynamic city in the world.”

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