Victoria Beckham is preparing a trip to Hong Kong next month to fete the opening of her brand’s first brick-and-mortar store in Asia. The former Spice Girl, who launched her own apparel brand in 2008, will be in town March 18. That is a day ahead of the city’s amfAR event on March 19 and just a few days before its Art Basel festivities run March 24-26. The two celebrity-studded events overlapped last year.
The new 2,198-square-foot Victoria Beckham store, which is being opened in partnership with Joyce Group, is located on the second floor of the Landmark shopping centre.
Designed by multi-award-winning London-based architect Farshid Moussavi, the store features gold hanging chains and bottle-green glass surfaces.
“The distinctive space brings together refined materials, artisanal craftsmanship and modern design language, embodying a bold and elegant environment in the bustling urban Asian capital,” Joyce said.
It is still unclear whether the designer’s husband, David Beckham, will also be coming to Hong Kong. The former soccer star has his own links to the city’s fashion scene. In 2014, he and his business partner Simon Fuller formed a joint venture with Li & Fung spinoff Global Brands Group Holding to develop new brands and businesses based on celebrities and athletes. In the first project resulting from that partnership, David Beckham has a five-year deal to work on areas like product development, advertising and store design for men’s brand Kent & Curwen.