ETERNAL SECRET: American innerwear and beauty retailer Victoria’s Secret, part of L Brands, is steadily growing its retail presence in the Italian market since inking a franchise agreement with Percassi in March 2015.
Percassi, known for its beauty brands Kiko Milano and Madina, has to date opened three Victoria’s Secret Beauty & Accessories shops in Milan, as well as in Arese, Carugate and at the Bergamo airport in collaboration with the brand. In April, the partners inaugurated a new store in Venice and are debuting the 8th location on Friday in Rome’s central train station.
The new store will follow the same interior concept as the other locations with black cherry wood shelves, black-and-white photos and media walls. Fragrances, bath and body products, small leather goods, travel accessories, soft scarves, sunglasses and a selection of lingerie items will be offered at the store.
Victoria’s Secret also operates stores at the Malpensa and Linate airports in Milan, which were opened before the agreement with Percassi.