EXPANDING THE VINCE WORLD: Vince is broadening its repertoire. The company will launch third-party products at its stores in an effort to offer a lifestyle experience to customers. The Vince Collective will be comprised of a selection of home products, art and accessories, including apothecary, ceramics, jewelry, candles, totes and books. The merchandise will be sold exclusively at the brand’s stores on Madison Avenue in New York and at The Grove in Los Angeles, as well as online at vince.com.
“Offering a thoughtfully curated selection of home products and accessories in our stores and online gives us the opportunity to enhance the Vince narrative,” said Terence Bogan, senior vice president of retail at Vince.
The product assortment ranges from apothecary brands Grown Alchemist and Binu Binu to candles by Lite + Cycle, ceramics by Sarah Kersten, glass objects by Nate Cotterman, totes from Stanley & Sons, and jewelry from Marmol Radziner and Sayaka Davis.
The brand has also partnered with art firm and digital space Tappan to present “Studio Series,” an original series of Vince-commissioned art from Tappan talent that will be displayed at the brand’s flagships. The three emerging contemporary Los Angeles artists and their works include blind-embossed, hand-dyed paper prints by printmaker Cheryl Humphreys; original recycled skateboard sculptures by multimedia artist Luke Chiswell, and limited-edition black-and-white photographic art prints from Isaac Zoller.
“The Vince collection will always remain the hero of our brand stores and online flagship, but we want to immerse our customer into a multisensory experience that allows them to discover something distinctive,” said Tomoko Ogura, vice president and brand director at Vince.
The Vince Collective and the work of commissioned Tappan artists launched last week in stores and will go online today.