Vineyard Vines is now expanding its reach into the music world.
The Connecticut-based brand has partnered with musician Zac Brown, who is also co-owner of DemerBox, to customize wireless speakers.
DemerBox speakers will be available starting today in two Vineyard Vines patterns: patchwork and blue camo. The same pattern will be used on coordinating trucker hats. The speakers will retail for $399 and will be sold on the Vineyard Vines e-commerce site as well as select stores nationwide. The hats will sell for $30 and will be available starting next week.
“This collaboration is a natural fit for us. We met Zac over a decade ago while fishing, and bonded over our passion for music and being out on the water,” said Ian Murray, cofounder and co-chief executive officer of Vineyard Vines.
“When Zac gifted each of us a DemerBox this past summer, we knew it was something that aligned so perfectly with our brand,” added his brother, Shep Murray, co-ceo and cofounder. “We are excited that they will now come in two of our favorite patterns.”
DemerBox Bluetooth-enabled speakers are known for their waterproof pelican case and 50-hour battery life.