VIVA VENEZIA: Yoox.com has chosen Venice as the theme of its holiday-season project, which will make its debut on the Italian e-tailer’s Web site today. Called “A Dinner in Venice,” it will consist of a series of videos, released weekly, showing a range of personalities — including Arrigo Cipriani, who will share a number of traditional recipes; actress Alessandra Mastronardi; artist Ivan Olita; fashion curator Lynn Yaeger; photographer Charlotte Colbert; jewelry designers Osanna and Madina Visconti di Modrone; artist Barnaba Fornasetti, and stylist Tina Leung — gathering in Venice to attend a Christmas dinner.
The area of Yoox.com dedicated to holiday-season shopping will also feature a special range of products directly linked with Venice. This will include two Venini Murano glass vases, which are reeditions of some of the brand’s signature styles now available in never-before-seen color combinations, as well as a selection of Venice’s traditional Friulana slippers and striped T-shirts reminiscent of those worn by the gondola boatmen. Italian contemporary fashion label MSGM also created a special-edition capsule, consisting of pieces decorated with Venice-inspired prints in vibrant hues.
Vintage accessories, jewelry and Magnum Photos photographic prints will complete the offering, along with a customized selection of aprons decorated by various fashion and design labels, including Emilio Pucci, Fornasetti, Missoni, Toilet Paper and Vivienne Westwood. The proceeds from the aprons’ sales will be donated to nonprofit organization Slow Food Foundation for Biodiversity.
The area dedicated to the upcoming holiday season will be also shoppable from the new Yoox.com app, which is now available worldwide, including China. This features advanced tools, including “Around You,” enabling users to see what shoppers around them are buying, as well as a fast method to complete the purchase just by scanning the credit card.