Matteo Marzotto and Abigail Spencer

Vionnet's chairman, along with co-host Angelique Soave, talked up the spring collection to customers during a cocktail party at Mr. Chow.

VIVA VIONNET: Matteo Marzotto touched down in Beverly Hills on Wednesday to host a Saks Fifth Avenue cocktail party at Mr. Chow to present the Spring 2012 Vionnet collection. Marzotto, along with co-host Angelique Soave, handled talking up the collection to customers sans its designer, Rodolfo Paglialunga, who parted ways with the company last month. As he pointed out the floral print and color blocked jersey dresses to Abigail Spencer, Crystal Lourd, Susan Casden and Larissa Sabadash, model-DJ-swimwear designer Caroline D’Amore pumped club music into the restaurant’s second wing. Later, Marzotto said of his new creative directors Barbara and Lucia Croce, whose first collection will debut for Fall 2012, “I’m happy with the way things are going and I expect a nice product from them. I can see how in love they are with the brand and its past, both historical and recent. There will definitely be a continuity between collections and it will remain recognizable.” But he also added that customers can expect newer categories, such as jackets, in addition to vintage-inspired dresses. After a trunk show at Saks Beverly Hills store on Thursday, Marzotto took the collection to San Francisco, then returns to Milan to oversee the opening of Vionnet’s first directly-operated store next month. “We plan to open three more in three years, in Paris, New York and London. But Beverly Hills, Rodeo Drive specifically, would also be a perfect place for us. You can see the DNA of the house here in such an iconic place where celebrities wear the brand.” Indeed, actress Spencer, on break from filming “Of Men And Mavericks” in San Francisco with Gerard Butler and due next to star in “Wrong Number,” which she wrote with James Franco, even left a bit of herself on the sidewalk, as a gold paillette came loose from her Resort collection Vionnet as she got into her limo.

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