Vivienne Westwood's Milan shop dislaying the reusable bottle.


Vivienne Westwood has teamed with Italian design brand 24Bottles to create a special-edition reusable beverage bottle.

Westwood’s green claim “Climate Revolution” emblazons the bottle, which shows a mirror-effect gold finish. Both brands’ names are featured on the back of the item.

24Bottles x VivienneWestwood design.

24Bottles x Vivienne Westwood design.  Cortesy Photo.

The British designer supported the cause of 24Bottles, the Italy-based start-up company founded in 2013, which produces reusable bottles in order to reduce the use of plastic ones, thus preserving the environment.

24Bottles cofounders Giovanni Randazzo and Matteo Melotti emphasized Westwood’s longstanding efforts to protect the environment.

Launched on Wednesday during an in-store event held in Milan, the bottle is available at Vivienne Westwood’s stores worldwide as well as on 24bottles.com. It retails at 39 euros.

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