ROOM WITH A VOO: Berlin concept store Voo is known in town as a go-to spot for everything from clothes by Silent by Damir Doma or Pendleton to Astier de Villatte candles. Now the hip shop is shaping up as a social and cultural center — after clearing the floors of clothes and accessories, of course.
November alone brought the store’s first birthday party, featuring a concert with cult electro-singer/performance artist Planningtorock taking the stage, which is usually a corner coffee bar.
Last weekend, fashion magazine OE feted the launch of its latest edition with Berlin designers providing the entertainment. Vladimir Karaleev deejayed, then Esther Perbandt and Regina Tiedeken took the stage as members of Almdudlerdern, an all-girl yodel group. Tonight, the store will play host to an exhibit from Danish artist and illustrator Jakob Tolstrup, who will show his graffiti-influenced mixed-media works.
“I realized I was sending out invitations to the next event before this one had even started!” exclaimed Voo creative director and buyer Herbert Hofmann, taking in the crowd at the OE event.
Voo is located in the back courtyard of a partly residential building, so the store has promised to end events no later than midnight so the neighbors won’t complain.
“We just tell (guests) there’s a free drink waiting for them up the block,” he laughs, noting that there’s almost always an after-party 10 doors down at Luzia, the bar owned by Voo’s founders, brothers Yasin and Kaan Müjdeci. Regular readings and design showcases will round out future Voo do’s.