Walter Steiger is trying to make a go at it in the U.S. again.
After a big retail push stateside a few years ago, the Paris-based footwear brand will turn its eye to e-commerce to attract the American consumer. Growing brand awareness, especially for an increasingly digital consumer who is discovering the brand online, is key for the brand as it gears up for its 50th anniversary next year.
The brand will roll out its first e-commerce site today, available to both the U.S. and Europe. Populated with its fall 2015 collection, prices will range from $595 for a modest black patent leather pump with a curved heel to $1,850 for brown crocodile loafers. The site will also carry exclusive styles, including a $995 gold cracked leather bootie, $820 red satin pumps, a $1,295 pony leopard bootie and $895 black and green loafers.