After opening a San Francisco retail location a year ago, Warby Parker is expanding its Bay Area presence with a store just south, in San Jose. The twentieth Warby Parker store, which lets customers try on and order prescription frames (to be sent to them) or buy non-prescription frames and sunglasses, will open in San Jose’s Santana Row on Dec. 19.
The new store, the company’s fifth in California, will fittingly be near the city’s Tech Museum of Innovation. And that innovative spirit was part of the attraction of the area, said cofounder and co-chief creative officer David Gilboa. (He also has special ties to the area since he went to Berkeley and got his first job in San Francisco.)
“Bay Area customers are among our most loyal and fervent supporters,” Gilboa said. “We look forward to being close to where many of our generation’s most innovative and impactful companies call home.”
The new space’s design will be similar to that of the San Francisco location, with bookish and librarylike elements, including Warby Parker’s book, “50 Ways to Lose Your Glasses,” and others for sale. Customers can check out with an “adviser” (clad in a Bill Cunningham-inspired uniform) using Warby Parker’s custom-built point-of-sale system they call “Point of Everything.”
The five-year-old company is also introducing limited-edition sunglasses, called “the Baker,” for the occasion.