WATCH OUT: The accessories brand Hook + Albert collaborated with the Swiss timepiece brand Zodiac to create limited-edition pieces that will launch today on their Web site. Under Zodiac’s Sea Dragon Line, the brand will offer only 30 pieces, 10 with a green face and strap, 10 with a silver face and embossed leather strap and 10 with a blue face and embossed leather strap. The line will retail for $1,395. While Zodiac provided the timepiece, Hook + Albert offered the watch straps. Each will come with a watch pouch as well and will be numbered from one to 10.

“We realized that we wanted to create a watch that didn’t break the bank,” said Cory Rosenberg, the brand’s cofounder.

This story first appeared in the November 3, 2014 issue of WWD.  Subscribe Today.

“What you get is this cool, vintage feel with an amazing brand and still gives the customer a cool feeling of being a collector’s item.”

Rosenberg, along with Adam Schoenberg, launched the site in 2010 to offer men’s furnishings from dress socks to lapel flowers, and shoelaces. It has since expanded to offer knit ties and dopp kits, among others. The watch collaboration, Rosenberg said, signals that the brand will also venture into timepieces in the future.

“It’s going to take us a few years to introduce to the market but it’s going to be something unique and special with a Hook + Albert twist,” he said.

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