WEARING THE JETS: “I have wanted a Jets jersey, and I have been wearing little boys’ small for too many years,” said Suzanne Johnson, wife of New York Jets owner Woody Johnson. So she has helped revamp NFL women’s apparel and hosted the first women’s wear pop-up event before the Jets and Patriots squared off at MetLife Stadium in East Rutherford, NJ., Sunday night.
With the help of the NFL, Johnson created a pregame Miami-nightclub-inspired shopping experience, which was replete with dangling black and white crystal chandeliers, loud dance music and cocktails.
This story first appeared in the November 16, 2011 issue of WWD. Subscribe Today.
Held in front of the stadium, fans, once passed the velvet rope, entered a large white tent where they browsed racks of NFL-inspired apparel, handbags, footwear and jewelry.
“This is great. It looks like Starbucks in here,” Woody Johnson said loudly over the blaring music, as he touched one of the white leather chairs that occupied the makeshift lounge.
To continue the strong momentum of NFL women’s wear, the Johnsons have tapped their friend and Jets enthusiast Harvey Weinstein to ask his wife, Marchesa co-founder Georgina Chapman, to design a shirt. Set to hit stores in September, that collaboration will be one of many designer partnerships Suzanne Johnson is lining up.
Aside from a soon-to-be disclosed accessories collaboration, the NFL will likely team up with sponsor Tiffany & Co. for the Super Bowl, which will be hosted by the Jets and Giants in 2014.
“Every year, we want to do something with a little sparkle,” Johnson said.