The Council of Fashion Designers of America on Thursday said it has formed a partnership with The Weinstein Co. for a television broadcast of the red-carpet arrivals and the annual awards show, which will take place June 6 at the Hammerstein Ballroom.
Other details — like which national television (or cable) outlet will broadcast the show and who will be the emcee — will be revealed at a later date. The Weinstein Co. will be in charge of all aspects of the production, including who will have the distribution rights.
The Weinstein Co.’s Harvey Weinstein and Patrick Reardon, along with the CFDA’s chief executive officer Steven Kolb will serve as executive producers. Eclipse Television’s Sergio Alfaro has signed up as producer of the broadcast. KCD will handle producing the event and Laird + Partners will once again oversee the annual journal, as well as art direction for the nominee packages.
While the decision to show the awards live was approved by the CFDA’s board, it immediately stirred numerous questions. Not exactly known for their brevity, the show presumably will have to operate to an even tighter timetable this year. The show this year also will be a sit-down dinner rather than simply a cocktail — so viewers and attendees perhaps should think more Golden Globes-type event than Academy Awards. Then there’s the issue of what the attendees will be doing during all those commercial breaks — apart from eating, drinking, schmoozing and going to the restroom.
Recruiting Weinstein isn’t exactly a surprise, though, given his long connection to fashion. In addition to being married to Marchesa designer Georgina Chapman, he has served as executive producer of “Project Runway” since 2004. But some of his other designer ventures have been received with more mixed reviews. Weinstein and Sarah Jessica Parker couldn’t muster momentum for Halston Heritage and he pulled up stakes in 2011. And his much-talked-about plans to revive the Charles James fashion label haven’t been realized.