WESTWOOD LAUNCHES RAINFOREST FUND: Vivienne Westwood has personally invested 1 million pounds, or $1.63 million, to launch a fund-raising campaign to support Cool Earth, a U.K.-based charity that aims to stop the destruction of rainforests by working with the communities who live there.

The campaign, called No Fun Being Extinct, aims to raise 7 million pounds, or $11.4 million, over the next 18 months to secure three rainforests — the Peruvian Amazon, the Congo and rainforest areas in Asia. Westwood has already recruited some of her fashion chums, including Kate Moss, Lily Cole and Sadie Frost, to help with the fund-raising effort. Through donations, the charity aims to raise the further 6 million pounds to allow it to gain the land tenure for the three rainforests and help communities there to build a sustainable means of living, so that the fees offered by logging companies to fell the rainforests are no longer an attractive option.

This story first appeared in the November 29, 2011 issue of WWD. Subscribe Today.

Next year, Westwood will present a report to the British government to show how her funds have been spent. The charity aims to demonstrate to the government that working with communities to manage rainforests is the most effective way to halt deforestation.

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