WHAT A TREAT: To thank Treats magazine for inspiring his “Blurred Lines” video, Robin Thicke will perform Wednesday night at a party in his honor at No. 8. Apparently, his makeup artist Jo Baker first gave him a copy a few years ago and the musician’s wife Paula Patton is also a fan. Hashing out ideas for the “Blurred Lines” video, Thicke was encouraged by Patton and her friends to borrow from his favorite magazine. To illustrate his point, Thicke showed the publication to director Diane Martel, who liked it so much she cast the issue’s cover girl Emily Ratajkowski in the video. Thicke and his wife are expected to be joined by Ryan Seacrest, Rosie Huntington-Whiteley, Mary-Kate and Ashley Olsen, Kate Upton, Alessandra Ambrosio and Naomi Watts, among others.

In addition to hosting the official album launch party next week, publisher-fashion photographer Steve Shaw has planted Thicke on the cover of the September issue surrounded by five naked women.

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This story first appeared in the August 30, 2013 issue of WWD. Subscribe Today.

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