WHERE’S WALDO? A Hampton Jitney started rolling last week, wrapped in honor of the 25th anniversary of “Where’s Waldo” and a collaboration with Vilebrequin, the high-end swimsuit brand. On the East End of Long Island, Vilebrequin has a store in Southampton and a pop-up shop in East Hampton, both of which are touted on the bus ad, which will run throughout June.

Vilbrequin has collaborated on a design for the first time in its 42-year history. Waldo and other characters from the book series are included in the design’s colorful landscape of the legendary Cafe Sénéquier and Port of Saint-Tropez, where Vilebreqin was first created. In the design, the café’s recognizable red awning and café tables and chairs sit among striped palm trees that pay tribute to Waldo’s signature red-and-white striped shirt. The men’s suit retails for $260, and the boys’ suits are $145 and $160.

This story first appeared in the June 10, 2013 issue of WWD. Subscribe Today.

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