THE NEW BLING: Add another address to your shopping list while browsing through the buzzing Upper Marais district in Paris.

White Bird, the fine jewelry concept store, has opened a second store at 7 Boulevard des Filles du Calvaire, a few steps away from Acne, Merci, A.P.C. and Melinda Gloss, which have already upped the area’s retail draw.

The 270-square-foot unit boasts an apartment-like flair along with a novel selection of brands, different from its original flagship on Rue du Mont-Thabor, which was opened by Stéphanie Roger in 2010, quickly establishing a loyal following.

Among the venue’s exclusive collections are Ileana Makri’s second line IAM as well as Stormie.

A greater focus on men is likely to drive traffic via a handsome brand roster that includes Le Gramme, M. Cohen and Tassia Canellis.

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