DESERT DOOR: Wildfox’s vintage-inspired looks are now at one of Southern California’s busiest outlet malls.

The Los Angeles-based young contemporary brand opened a pop-up Thursday at Simon Property Group’s Desert Hills Premium Outlets located in Cabazon, Calif., as it presses on with its retail strategy.

“As we grow in retail, it’s only natural to have an outlet,” said Wildfox cofounder and chief executive officer Jimmy Sommers.

The center’s popularity and proximity to corporate headquarters also made sense.

Desert Hills includes a directory of designer brands, including outlet outposts from Rag & Bone, Alice + Olivia, Diane von Furstenberg, Marni and James Perse.

The pop-up follows Wildfox’s first store, which opened last year at the Sunset Plaza in West Hollywood. The company expects to open a second, permanent store at the Malibu Country Mart shopping center in Malibu next month. Plans call for a store in SoHo next year, with the company also eyeing Chicago and international expansion longer term.

The Desert Hills pop-up remains open until July 30.

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