WITTLEBEE’S FUNDING: Wittlebee, a monthly membership service that ships parents a box of curated children’s apparel essentials, has raised $2.5 million in seed funding led by Rincon, with participation by venture capital and seed firms SoftTech, Google Ventures, Matt Coffin, CrossLink and Morado. Wittlebee launched nearly two months ago, and will use the funding to build its executive team as well as launch a line of private label apparel under the Wittlebee name. According to Sean Percival, founder and chief executive, “Our customer feedback is overwhelmingly positive; we are speaking to an audience of 20,000 highly engaged moms across social media who tell us they’re delighted we’re saving them time and money for all their children’s clothing needs.” The line is expected to be manufactured locally in Los Angeles, where Wittlebee is based, and overseas. The monthly packages contain items hand selected by “mom stylists” based on member preferences, and the sizes of the apparel go up as the child grows.

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