CARTOON NETWORK: Wood Wood has stretched, multiplied and distorted Mickey Mouse. The Danish brand’s take on the Disney’s figure served as the main inspiration for a 15-piece collection of men’s and women’s wear.
“I like Mickey. He sometimes irritates me because I cannot be mad,” Wood Wood cofounder and designer Karl Oskar Olsen told WWD during at an event at Colette in Paris on Wednesday. “I changed his look to make him more interesting. We looked at the old cartoons from the Twenties and Thirties in black of white. We took his image into a copy machine and distorted him to make him alive somehow.”
“Mickey is our most popular figure,” said Hélène Messager, head of fashion, home and retail for The Walt Disney company in France. Disney’s past fashion collaborations include ones with Richard Nicoll and Red Valentino. Another one with Olympia Le Tan is set to be unveiled this month.
The Wood Wood line includes a knit bomber and intarsia sweaters for men and double-layer dresses and embossed sweatshirts for women’s. Accessories include baseball caps, woolen beanies and tote bags.
The collection is available exclusively in Colette in Paris before launching in Wood Wood stores and at selected retailers including Liberty and mytheresa.com on Nov. 3.
Founded in 2002 by Olsen and Brian SS Jensen, Wood Wood counts seven stores, in Denmark, Germany, Russia and Austria. The label is set to open in Bangkok, Thailand in first quarter of 2015. “We are also planning to open in London next year. It’s a big market for us,” Olsen said.
The Wood Wood team took a bunch of Mickey balloons to Paris’ restaurant La Maison Mère where it co-hosted an informal dinner with Colette.