WRAPPING THE WORLD: Pucci is out to span the globe, at least with some scarves. The luxury brand owned by LVMH Moët Hennessy Louis Vuitton is launching a collection of hand-printed scarves under the “Cities of the World” moniker, celebrating six cities: Florence, Rome, New York, Paris, Shanghai and Hong Kong. The collection is based on the brand’s colorful Battistero scarf, designed by the marquis Emilio Pucci in 1957. The Cities of the World reproduces each city’s architecture and peculiarities, from Rome’s Spanish Steps and Paris’ Avenue Montaigne to New York’s Madison Avenue and views of Central Park, each with a specific color palette, such as yellow, green and purple for New York (as opposed to red, white and blue).
Additional cities are in the works.
This story first appeared in the October 8, 2014 issue of WWD. Subscribe Today.
The scarves are sold as singles or in a special “Cities of the World Limited Edition Collector’s Set” that includes one of each of the six cities. The set will be available from Nov. 1 exclusively at Pucci’s online flagship boutique. The individual scarves will also be launched the same day and will be rolled out on Nov. 15 to selected boutiques in Florence, Rome, Milan, Paris, London, New York, Shanghai, Hong Kong and Ginza.