ADIDAS TO LAUNCH Y-3 SPORT: Yohji Yamamoto has lent his hand to Adidas to launch the Y-3 Sport collection of sportswear. Geared for women and men, the label is meant to appeal to city dwellers who somewhat see themselves as renegades.
For the launch, Y-3 turned to film director Nathalie Canguilhem and i-D’s fashion director Alastair McKimm and creative director Graham Rounthwaite to create a two-minute black and white film titled “There Are No Rules.” The trio teamed up to create a moody short to debut the Y-3 Sport streetwise performance wear and footwear collection. After starting out writing for fashion magazines, Canguilhem worked as stylist for Nick Knight, Juergen Teller and Jean-Baptiste Mondino. She later worked at Because Music, collaborating with such artists as Prince and Pharrell Williams, overseeing photo shoots, styling and music videos. Canguilhem continues to work from time to time with Charlotte Gainsbourg.
Yohji Yamamoto said, “Sport is Y-3. It is the brand’s central essence and inspiration, and the reason I approached adidas in 2001 to collaborate together. We want to be bold. This will define a new chapter in our 15-year history together.”
As of April 15, the collection will be sold to select retailers internationally including Barneys New York and Ssense and via the new Y-3 Sport site. The women’s apparel will retail from $105 to $690 and men’s will retail from $150 to $880. Women’s footwear will retail for $385, and men’s will retail from $365 to $435.