Yohji Yamamoto Unveils Global E-commerce Store

It's a one-stop English-language shop for all the lines under the iconic Japanese designer with a Chinese version to debut soon.



BEIJING — International fans of the Japanese designer Yohji Yamamoto now have a one-stop digital shop for all his goods in the form of “Yohji Yamamoto the Shop.”

While the designer made his products for sale online in a Japanese-language web site in July, non-Japanese speakers were left in the dark. On Thursday, the house debuted a global store bringing together products under the designer’s multiple lines.

That includes, Yohji Yamomoto Produce, which reproduces his signature hits; entry-level and web-only brand, S’Yte; the genderless Ground Y line; luxury accessories from discord Yohji Yamamoto; to casualwear offerings Yohji Yamamoto + Noir, and Y’s. It will also sell Limi feu, designed by his daughter Limi Yamamoto.

It marks the first time S’Yte and Ground Y have been offered outside of Japan thus far. The online store is capable of delivering to about 130 countries across the world.

For the time being, the digital side is geared toward the Western consumer. The web site is displayed in English with transactions in U.S. dollars via Visa, Mastercard or PayPal but the house said it plans to release an app in the early September, and a Chinese language web store later in the same month.

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