A screenshot of the Yoox Disney store on Yoox.com

CREATIVE COLLABORATIONS: Yoox has teamed with the Walt Disney Company EMEA on a digital fashion and lifestyle store on the e-retailer’s web site.

The store will carry a host of designer collaborations influenced by Disney, Pixar, Star Wars and Marvel productions which include clothing, accessories, footwear and homewares. Over the years, Disney has partnered with a range of designers and brands such as Coach, Kenzo, Marc Jacobs, Olympia Le Tan, Christopher Raeburn, Robert Clergerie and Vans. Items include Alice in Wonderland-inspired clutches by Olympia Le Tan, Kenzo sweaters that took their cue from “The Jungle Book,” as well as Nixon’s “Star Wars” watches. The price range is 14 pounds, or $17, for a Moleskine planner or notebook to 1,075 pounds, or $1,354, for an Olympia Le Tan bag.

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Alongside its product offering, the web site will feature editorial content with coverage highlighting the world of Disney, Marvel and Star Wars. The store will be updated with new Disney ranges and items including designer capsule collaborations tied to movie debuts.

“At The Walt Disney Company we like to push the boundaries by creating groundbreaking designs which blur the line between conventional products and art, taking creativity to a whole new level,” said Francesca Gianesin, vice president of fashion and lifestyle, The Walt Disney Company EMEA. “Our collaboration with Yoox is grounded in Disney’s ‘consumer first’ strategy and our insights and knowledge of the adult consumer. We know what this demographic wants and through Yoox we are now delivering it, ensuring they have access to the product they want, when they want it. We are confident that our collections will surprise and delight Yoox’s customer base and we look forward to bringing a bit of Disney magic to their lives.”

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