DA VINCI CODE: Yoox Group founder Federico Marchetti hosted a dinner Friday at Milan’s Pinacoteca Ambrosiana to celebrate a partnership with the city’s 17th century museum, which houses works by Caravaggio, Raphael and Sandro Botticelli, more than one million antique books, and Leonardo da Vinci’s Codex Atlanticus, his largest and most important set of drawings. A few of the latter were among those displayed for the event, including a drawing of a weaving and trimming machine and one of a bracelet, which was reproduced and crafted by hand by Madina Visconti di Modrone.
Marchetti presented two art works created exclusively for Yoox by Takashi Murakami, available on the e-tailer as part of its Art Box page curated by Francesco Bonami. The two self-portraits – in a limited edition of 125 units numbered and signed by the artist — retail for 450 euros, or $597 at current exchange. “Anyone should be able to build their own art collection,” said Marchetti.
Guests at the intimate gathering in the museum’s sacristy included artist Francesco Vezzoli and designers Massimo Giorgetti of MSGM and Andrea Incontri.
The partnership between the e-tailer and the Pinacoteca was first launched in June with the goal to help preserve and promote the collection of da Vinci’s works through a series of projects, exhibition and restoration initiatives.