YOUNG CROP: The last day of New York Fashion Week typically revolves around three names: Ralph, Calvin and Marc. On Thursday morning, a new batch of young designers infiltrated the scene as the CFDA’s current Fashion Incubator class debuted their collections on DigitalFashionShows.com, a production of KCD Digital. The 10 designers that presented were A Peace Treaty, Dezso, Isa Tapia, Kaelen, Kara, Katie Ermilio, Lucio Castro, Nomia, Misha Nonoo and Orley. Each collection was filmed by David Boatman, of Boatman Media, to culminate in 10 two-minute videos, which can be embedded and downloaded. Product images are also available for download directly from the program. The CFDA additionally held an open house on Thursday morning to showcase the designer’s works in person for press and retailers.
The digital showcase, presented by Target, marks the CFDA’s second in this online forum. “Our work with the CFDA Fashion Incubator offers us a chance to nurture talent that has the potential to shape the future of fashion,” said Noria Morales, director of design partnerships at Target. “At its core, fashion week is an opportunity for designers to share their brand vision with a vital audience: the fashion community.” The sponsorship comes exactly one week after Target started fashion week with a party to celebrate its upcoming Altuzarra collection.
This story first appeared in the September 12, 2014 issue of WWD. Subscribe Today.