ON A ROLL: Yves Salomon is set to open new digs.
The French furrier is moving its showroom and press department to a 5,380-square-foot space on Rue de Castiglione in Paris’ 1st arrondissement, which will be officially inaugurated during the upcoming Paris Fashion Week, which begins late in September.
“It was important for us to have more structured space to present our different collections, while growing our newer categories, including men’s wear, children’s wear and capsule lines,” Yves Salomon, the firm’s president, told WWD.
In addition, the showroom will also include the main collection and the Army line, with a sportier take and a series of military parkas among its strongest looks. (Model Bella Hadid was recently spotted wearing a denim parka with fur from the Army summer line.) There’s also the Meteo collection, which cycles in more color to attract a younger customer and that will debut a summer range for 2017, as well as accessories.
For Yves Salomon’s fall 2016 campaign, lensed by Christian MacDonald, there are seven visuals featuring model Aneta Pajak in New York. In one image, she wears a jaguar-print fox coat. The ads are slated to break later this month in magazines, starting with the September issue of U.S. Vogue.
The label’s other departments, which include skin, manufacturing, style, modeling and fitting, will remain at Cité Paradis in the 10th arrondissement.
Yves Salomon, whose family business dates back to 1920, currently counts around 500 points of sale. It has nine freestanding stores, including three in Paris, one in New York and one in Aspen. The furrier plans to open a boutique in Megève, in the French Alps, in December.
It will present its latest collection on Oct. 2.